Basic Guidelines For Using Article Directories
The cyber world has created concepts like article directories that prompted business people to think about article writing and online marketing in a different way. Writing used to be solely for the joy of writing and the rush a writer would feel when their content got published. Today, article marketing and syndicating content has become big business for a number of reasons.
Backlinks for your websites are necessary if you are bringing your real estate business online. Every day, people are closing deals from leads developed from their real estate websites. If your business does not have a highly visible presence online, then you will lose, because most of your competitors are already generating leads online.
Marketing Your Real Estate Biz...
Marketing yourself as an expert agent can be expensive. Most real estate businesses want to get a return on their investment as quickly as possible. This may take six months to maybe even years depending on how much capital investment you started with and your success. One way to get a handsome return on that investment is with article marketing.
Writing Articles For Article Directories
The objective is to establish yourself as an expert in real estate. This doesn't necessarily mean 'real estate' generally, but rather whatever area of real estate, your business is in. Areas such as residential, commercial or investment real estate are what I'm referring to here.
You see, this is all about spreading the word about your business and promoting your real estate services. Writing articles is a subtle way of letting people know about you, get interested in the information you are giving or writing about, then clicking on the link that you provide them within the resource box at the end of the article. Your popularity and perceived expertise will flourish through publishing articles.
Why Is It Important To Write Good Content?
You need to get readers' attention. And the only way to do that is by giving them what they want. Give them useful information that they would definitely like to know about.
For example, in your real estate market, you want to capture people who are keen gardeners. Your articles can refer to landscaping tips or how to container garden on a condo balcony. Those were just samples and are top of the head thoughts. The idea here is to know who you want to have listen to you and then make sure that they will.
NEVER directly promote your real estate services in your articles. You may get banned from the article directories if you do.
Conduct keyword research to know exactly what information people want. Optimizing your content for the search engines (search engine optimization or seo) means including those keywords and phrases in the unique article you are writing.
If you write in an interesting conversational manner, you will hook readers on what you wrote for them; enough interest to click the link that you will provide in your author's bio box. That link will lead your probable prospects to your own website and there you can sing a different tune. You can then aim for the securing the prospect and a possible sale.
Why Bother To Write And Submit Articles to Directories?
Your real estate websites can be promoted rather effectively through articles. The link to the author's website contained in the author bio of each free article serves to:
2. Generate more backlinks to your websites from the article directory as well as the third party sites and email newsletter publishers that use the free articles you have written. More quality backlinks generally creates more authority for your site from Google.
Article directories allow editors, bloggers, website owners and newsletter publishers who need high quality content, to republish the online articles, provided they are not modified and the credit backlinks are kept intact. Some directories allow for printable articles as well.
Writers - Don't Tick Off Google!
Keep in mind that building backlinks is a slow and steady process. If you build too many backlinks too quickly, you may be seen as a spammer in the eyes of the search engines like Google, Yahoo and Bing.
Search engine spiders are finely tuned to spot spam in its many flavors and will likely penalize you if you decide to blast your articles to every directory on the world wide web. You're much better off to submit your article to five to ten of your favorite article directories and a couple of niche sites or blogs.
Establish Yourself As A Real Estate Expert
When you first start, you should write and submit at least 10 articles using keywords relevant to your website. Keyword research is the basis for which you pick which articles to create, as well as what content those articles ought to include. Be sure to include a link back to your site with the relevant anchor text. Submit and manage at least an article per week in order to continue building backlinks. This is an on going strategy that will build lots of backlinks over time.
Easy-To-Follow Hints and Tips For Article Submission
You'll actually discover a lot of free distribution sites once you start looking for them. There are specific criteria for each and every directory so be sure to use the article directory resources, tools and guidelines before submitting an article. However, here are some basics to help you get started on your articles.
Anchor Text: The text that appears highlighted in a link and that can be clicked to open the target web page. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. For example, "writing articles" on this page is hyperlinked to a page about writing articles.
1. Number Of Words
2. Do Not Spam
The best article directory to distribute your articles to would be a high traffic resource site. To save some time and legwork, here’s a list of a few of largest online article directories in no particular order. Their webpage rankings on Google and Alexa.com indicate that they have high traffic volumes.
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You donít win simply by touching your readersí emotions. You win by arousing those emotions. With story.
~ Nick Usborne
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