Autoresponders For Real Estate Email Marketing

Autoresponders, also known as mailbots, automatic email and email on demand are one of the most widely used real estate email marketing tools.

They were derived from the very popular fax on demand and designed to automatically respond to any email message received with an automatic response.

They are used to immediately provide information to prospective homebuyers or sellers and then follow-up with them at preset time intervals.

Why use an Autoresponder?

A professional autoresponder system is a must for every commercial site including your real estate websites. It’s a fact that following up and establishing contact with your website visitors is essential for your online success! Every day thousands of sales are being missed because people fail to contact a prospect or even forget to deliver the information they have requested!

If your needs are simple, such as merely sending a single message reassuring your customers that you'll get back to them, you can probably use free autoresponders that usually come as part of your website hosting package. The procedure to set up these autoresponders vary from web host to web host, but it is usually quite easy, involving a visit to your web host's control panel to activate it. (FYI: If that is your only contact with a site visitor, you are leaving money on the table!)

Autoresponders are useful to real estate agents and brokers in a number of ways:

They can be used to tell your site visitors that you have received their message and will get back to them as soon as possible. This type of message is important because it reassures your site visitors that their real estate request/question has arrived at its destination and will be attended to as soon as you are available.

It can be used to send prospective buyers email flyers with features of properties as well as scheduled open houses. People requesting that info would automatically get the flyer for those specific properties along with a message in reply. Keep in mind that you could notify other agents of your new listings through your auto responder, provided you have a mailing list for local agents.

Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your service. Make sure these reports are not 'sales letters' or you will more than likely lose a prospect.

For example, if you have a three week information report on the use of Feng Shui in staging a house, with the information to be sent once a week, the autoresponder will then reply to those prospects who have 'opted in' to receive your modules of information at the scheduled times.

Creating A Real Estate Email Marketing Campaign?

Autoresponders are one of the least costly real estate marketing tools that can create relationships for you through email newsletters as well as RSS to email messages.

With the services of quality autoresponder program or company, you can create visually stunning and engaging email newsletters. Many services allow you to choose from hundreds of HTML templates allowing you to paste in your own HTML or use the built-in wysiwyg (what you see is what you get) message editor.

With an easy point-and-click wizard, you can create website sign up forms or surveys and turn anonymous website visitors into prospects.

Build lasting relationships with prospects using an automated sequence of personalized emails with follow up auto responders.

Schedule message delivery for the days and time periods that you know your prospects are most likely to read, click links and respond.

With a quality autoresponder service, you can track who opens and clicks on your links with accurate, easy-to-read reports that show you what works and what doesn't. Then segment subscribers and email those who clicked or opened messages to increase your conversion.

You want your email to reach your subscribers, so top-notch email deliverability is imperative. Use a service with a solid reputation and skill needed to get your opt-in email delivered.

Autoresponder Services

The following companies are considered some of the best in providing autoresponder services to online marketers. Each has support services, email marketing tips and resources. Take the video tours where you can to familiarize yourself with the ease of use and account costs.

 GetResponse gives you an unlimited number of follow-up email messages of any length. You may attach files to those messages, view the list of email addresses that requested the autoresponders, view statistics on your autoresponders and configure the autoresponders so that replies will be sent to you.

 Discover How AWeber Works... Learn more and experience first hand how your business can profit from real estate email marketing through AWeber.

 With real estate email marketing, one size doesn’t fit all. We help grow your business and scale to fit your needs. Try AWeber autoresponders today for $1.00! AWeber was created to make email marketing easy. You now have the power to create permission-based email newsletters, surveys, and autoresponders with optimal deliverability. Looking for ways to make your email campaigns more effective? Try the tips and ideas found in the AWeber resource,videos and live webinars.