Real Estate Content Syndication
The Science of Social Media Marketing And Real Estate
Content syndication is about increasing the visibility and awareness of you and your content through social media channels. It is the one secret element that most real estate agents and other Internet marketers know very little about.
Syndicating content is the by-product of an explosion of participation in online social networks.
Syndicating content will be the single most important factor that causes your online business to succeed in the coming years. It is the key driver behind your real estate websites reaching higher search engine visibility and rankings. If your real estate website content is really good, syndication can set off a viral spread through social channels.
So What is Content Syndication?
Thomas Rozof of SocialMediaScience.com wrote:
What blows my mind about content syndication is that it is the ultimate END GAME for all current and future successful online marketing; yet only a minuscule number of people understand its immediate and long term effects and implications. Even fewer know how to execute a successful content syndication campaign. Now stop for a second... and read this sentence again. I’ll wait...
If this statement is ANYWHERE NEAR true then you have every reason to dissect, explore, test and literally devour what I’m about to share.
Content syndication currently exists in a kind of "FUTURE SHOCK" state, to borrow Alvin Toffler’s description. He defined Future Shock as the "The premature arrival of the future." This is exactly how I view the current state of content syndication.
Future Shock Parallel?
In 1973 Dave Liniger founder of ReMax, with an office of 4 sales associates had a new vision for the real estate industry. His vision was to change the conventional commission structures and offer real estate agents the autonomy to make business decisions that could impact their business. (Bite your tongue! Unheard of in the real estate industry at the time.)
This concept shook the very foundations of the real estate community worldwide. Talk about FUTURE SHOCK!
Today, ReMax has evolved into an organization of over 150,000 Associates in more than 60 countries worldwide. (I am not a ReMax agent, but a success story of vision is a still a success story!)
It’s "premature" only in the sense that the online world is not ready for nor do they expect the outcomes and massive success that content syndication will generate, especially when it’s executed properly, as we have demonstrated and continue to perfect at SocialMediaScience.com.
It’s the "future" in that content syndication is where ALL future online marketing is heading, regardless of whether people like it or not. In the very near future EVERYONE will be forced to abide by what will seem to be a very stringent code. But it’s not stringent to those of us who have practiced these syndication protocols for years and LOVE THEM because of the results we get, time and time again.
Even the words, "Content Syndication", both alone and together are packed with stellar meaning. Quality, relevant "Content" describes the number one motive and goal for every person engaging in an online SEARCH. The primary goal of ALL search engines therefore is to deliver this quality, relevant and easily digestible CONTENT to all its users. The search engines KNOW that this is the ultimate end GOAL.
What is mysterious and baffling here is that most online marketers also know about the role of quality content. Around the world millions engage in various kinds of SEO strategies as a costly and often unpredictable solution. They understand the "trees" but for many reasons they have yet to see the "forest". Believe me, once you see the FOREST and you understand what this vantage point offers, you will kick yourself for not seeing it sooner.
It’s as if Fort Knox has stacked its gold bullion onto the center of Times Square and day by day people walk by and see only shiny metallic images, with less than 1% of 1% ever stuffing one of those valuable gold bricks into their backpack. The FOREST and the GOLD BULLION is CONTENT SYNDICATION.
In the next few years the search engines will finally perfect their search architecture to such a degree that they can superimpose their MASSIVE CONTENT SIEVE onto every combination of words and phrases that people so glibly submit as CONTENT. Expect the Net as we know it today to undergo the most massive and complete CONTENT HOUSE CLEANING since its inception. We have already seen smaller versions of this grand WORD PURGE; but you ain’t seen nothing yet! Expect this grand daddy of them all to be on the horizon soon.
Online marketers are fond of calling this "The Google Slap." Well, call me a seasoned sadist, because I LOVE it whenever Google slaps me (and rest of the net). "It hurts soooo good!" Why? Because when they do this I see yet ANOTHER reason why content syndication blows my mind and another reason why it SHOULD blow yours.
It’s like cleaning up the streets of New York City so that the hard working, honest and law abiding citizens can walk freely and enjoy the fruits of their labors; which for us content syndication advocates means more READERS and more SALES. Whenever the net get’s SLAPPED I win, because I know how to leverage my content by syndicating it on the new and cleanly swept syndication sidewalks that Google cleared off just for me and for everyone else who VALUES true content. And just think; now we get to do this without all the hindrances and trash that used to line the content roadways of cyberspace. Do you get the picture?
Lastly, what blows my mind is the word "SYNDICATION" itself, and the various meanings it conveys. Have you ever done a study on this word? Do you know what it means to "syndicate" something? For example when applied to online content I discovered that to syndicate means all of the following:
1. To BROADCAST through multiple channels.
2. To CONTINUE to broadcast through multiple channels on a REGULAR basis.
3. To syndicate so often and so well that you DOMINATE your content niche, topic or keyword. For example, when we say things like, "Las Vegas is still run by the Syndicate," we are implying that a "Syndicate" is a group of people who have established themselves as a powerful multichannel force, one that will not be EASILY MOVED.
4. Isn’t this EXACTLY what we want our content to accomplish...to dominate our chosen niche so that NO ONE can move us aside... ever?
Now consider this. When most people think of content they automatically think of something written, like an article, blog post, press release, etc. But as my friend, Russell Wright, reminded me recently, content means any "item" that is capable of embodying meaning and can be distributed through typical online channels.
When you consider the implications of this you have to get excited. As the average online business owner begins to explore and understand the value and the mechanics of content syndication expect to see a tidal wave of new approaches to online marketing.
OK, if you have followed me this far you have either concluded that this guy is on to something historic and monumental or that he is a complete idiot mind freak toying with my lack of knowledge and worse yet, my emotions. Obviously, you must be the final judge, and I welcome that. I’m not trying to be cute or flamboyant about all this...(OK, so maybe I am a little). The point is that you owe it to yourself to find out if these predictions and forecasts are based in truth. If you discover they are then I suggest you begin now to learn how to live and succeed in the state of CONTENT SYNDICATION FUTURE SHOCK... because it has already arrived and it’s here to stay.
Leverage Your Site
Real estate website content should:
Then watch as your target audience begins to arrive at your real estate website in perpetually growing numbers!
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Of all the things that can have an effect on your future, I believe personal growth is the greatest. We can talk about sales growth, profit growth, asset growth, but all of this probably will not happen without personal growth.
~ Jim Rohn
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