Direct Response Marketing:
Real Estate Marketing Guerilla Tactics

What is direct response marketing? Most agents have some idea of what this type of marketing is, but I'll bet many would simply say that it is any type of marketing that gets the phone to ring. You are partly right of course, but it is much more than that, so let's look at it for a moment.

Direct response marketing works! It works because it addresses the one element of human nature that we all like: personal communication. We all want to be treated as individuals - spoken to personally.

So, if direct response marketing is so powerful, how can real estate marketers - real estate agents use it effectively?

To keep the business we have and ...
To find new business ...

To be successful with Direct Response Marketing, it is imperative your message gets to the person who wants what you are offering and is able to buy what you have to sell. Statistically, about 60% of that success depends on your message getting to the right person. It's very easy for the wrong person to say "NO".

Your specific offer will factor about 30% of your Direct Response Marketing success. So what is an offer? It is a reason for a prospect to take action and call. It's an incentive to get your audience to raise their hand and be willing to talk with you. It's a compelling reason to respond.

That leaves about 10% attributable to your creative. With a clearly identified target market and a compelling offer, putting together "the creative" can actually be fun and it is definitely not rocket science or some secret magic formula.

How DO you get your Direct Response Marketing message read, heard, seen, understood and acted upon?

What guerilla tactics do You use with your real estate direct response marketing?

Do You Have A Great Story About Direct Response Marketing?

Ah ha! You thought I was going to keep talking. Actually, YOUR opinion, ideas and thoughts are more important here! So, let's share.
Share your ideas, your successes and if you dare ... some of your 'not so good' direct response marketing campaigns. We can learn from those as well.

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