Internet Real Estate Marketing
We're well aware that Internet real estate marketing is here to stay ... like it or not. I offer a few observations here, that may encourage you to pay more attention to your Internet real estate marketing and real estate websites in general.
Even though the internet is one of the most valuable sources of information, the trustworthiness of the internet is declining.
Two major studies were recently conducted that found 73% of people use the Internet to gather information, but discovered that finding reliable information could take a long time.
One of the studies conducted by Nielsen NetRatings stated that their Global Internet Average Usage Index indicated:
The average person visits 60 - 66 domains per month and reads/visits 1,268 webpages per month. The average person also tends to rely on the sites they can trust to help them.
If trust on the Internet is declining, then it stands to reason that there is definite value in focusing your internet real estate marketing on the quality of your website(s). Creating content on your real estate website that can be trusted by your visitors is definitely the direction to follow.
How do you make your real estate websites the trusted sites? How do you inspire trust in your website visitors?
The answer is really very simple: – make your website content trustworthy! Speak the truth and speak/write from your heart.
Here are a few steps you can take to put you on the road to a trustworthy website and improve your internet real estate marketing efforts:
Always include your contact details.
If You Know It ... Show It!
This normally means including some information that potential customers will recognize as expertise. (Always check your facts before publishing.) If possible, include statistics or some other form of research results.
You Can Talk The Talk,... Be Sure You Walk The Talk!
Offer quality, free original content.
Avoid advertorial type website content.
Avoid Hard-Sell Web Content.
Talk Benefits Not Features!
Some of you may be reading this and wondering: "How am I going to do all this ... I don't know how to write for a website. And, I wouldn't know where to start!"
Or, you may think this is totally unrelated to you, because you bought a site with the content already included on each page and believe that is all that is required in your internet real estate marketing efforts.
If your real estate website isn't generating a constant stream of business ... you're leaving a lot of money on the table... for your competitors!
By creating more trustworthy content, your real estate internet marketing results will improve.
Test and improve your content copy.
I highly recommend you look at a complete suite of website building tools that PROVES success. No other company on the net does that...and I'm sure they would if they could. This could be the most effective solution to your internet real estate marketing success.
Take your real estate career beyond the traditional. Discover how to develop your own unique internet real estate marketing business that could provide you with lifetime recurring income.
No Time To Build A Website?
With conducting open houses, taking new listings, and showing houses, you don't have time to build a Web site? Then let the highly qualified SiteSell Services Specialists do it for you.
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