How To Get Any Length Listing Agreement You Want... With One Simple Question.
Quite often, homesellers have an unrealistic and unfair expectation of when their home should be sold. And if itís short and you donít sell it within that time, you can bet they will find another REALTOR® next time around. It may not be your fault but thatís reality.
People have an emotional value placed on their home that has
little to do with reality. And your job, as an agent, is to
ground their decision in reality. How do you do that?
Ask them one simple question:
"Could I ask you to help me understand why you think your home
can sell within this time?"
What youíve done by asking this question is simply called them on
Since they are not experts, and you are, they will probably come
back with, "Well, that was sort of a guess. We really donít know
what we're talking about, but you probably do. What do you think
is a realistic expectation?"
With your experience and knowledge about the market you can
explain to them the factors involved: itís a buyerís market,
slow economy, suggested home upgrades. Then deliver what you
consider to be a fair and realistic expectation. Doing that will
prove you to be the professional you say you are and allow you
enough time to sell their home.
How to Grow Any Agent's Business. No "hype" or BS just hard-core
real estate marketing tools that will send your bottom line through the roof.