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Mobile Marketing For Realtors
Developing MMS Or SMS Campaigns

Mobile marketing can be a very powerful venue in your real estate business. With the large number of mobile device users all over the world, every one of these users is a potential customer, if you can find the right way to reach out and attract their business.

One great way to do this is through the use of an effective text message marketing campaign. We will discuss a few important tips which can help any real estate agent develop their (short message service campaign) SMS campaign.

MMS - Real Estate Mobile Marketing Kicked Up A Notch!

A new standard in mobile messaging is Multimedia Messaging Service (MMS). Unlike SMS which only allows for text messages, MMS can include sound, images and video as well as text. So, for example, an agent could send pictures or videos of listings they are advertising to clients or prospects.

If you want your MMS or SMS campaign to be an effective one, you first need to fully develop it. Your plan needs to include things like:

  • How you will attract users to the campaign?
  • How often you will send out text messages?
  • What type of messages you will incorporate into your plan?

Put this plan in writing and review it with a trusted mentor to get their opinions. Revise the plan if necessary, and consider using a test market before fully launching it. All of these things can be important steps that will lead to an effective mobile marketing campaign.

What's Your Call To Action?

Once you launch your MMS or SMS campaign, you need to promote your "call to action". What is your purpose in launching this mobile marketing campaign? A broad purpose is certainly to increase business, but can you narrow that a bit? Is there a certain listing you want to promote? Is there a certain incentive strategy that you want to implement? Consider your choices and then launch your marketing campaign around one of them, or several of them, but make sure your purpose is clear and easy to understand for anyone reading your text messages.

text message marketing sign rider with QR Code

As part of your "call to action", you may want to implement some sort of a reward or incentive for those customers who sign up to receive messages. This can be in the form of a reward, free products, early release information on listings, or any other innovative promotion that you might come up with. Rewarding consumers draws them in, and keeps them coming back for more. This is one sure fire strategy for achieving success with your mobile marketing campaign.

Frequency Of Text Messaging

Valuable incentives will draw consumers in and keep them coming back for more, but even the most dedicated consumer will tire if they receive too many messages from you. This is why it is important to limit the number of offers that you send. Once a month might be enough, or perhaps once a week works for your clients. Even daily can work in some hot real estate markets, but tread cautiously if you decide to send messages that frequently. You will not see benefits from your campaign if consumers view your information as spam, or see it as being bothersome instead of helpful. Using the test market that we spoke of earlier can help you to establish the perfect number of texts for your business and plan.

Another important step to keeping your MMS or SMS campaign successful is to make sure that the service provider you hire is a reputable one. The last thing you want to do is associate your brand with a service provider who will steal customer's information, or bombard them with spam after they sign up for your offers. Make sure to research your provider, check online reviews that are offered for them, and get to know a little bit about their background too. Remember that your customers are entrusting you with some valuable, and even personal, information. Respect that information and your reputation will remain strong.

Advertising Your SMS Mobile Marketing Campaign

Once you have a successful MMS or SMS mobile marketing campaign in place, be sure to advertise it. Offer sign up options in your brick and mortar offices and discuss them on your website as well. Consider television or radio advertising if cost allows you to do so. The more opportunities you have to get the word out, the more successful your campaign will be. Considering the fact that you are investing time, money, and energy into this campaign, you might as well see a high level of success coming out of it.

Use Word Of Mouth!

A final step to any great MMS or SMS campaign is to get your customers talking about it. Encourage your customers to spread the message about your SMS project through Facebook, Twitter, and even just word of mouth. The more you get people talking, the more consumers you will see coming your way. Getting people talking about your campaign online also might have the added benefit of boosting your ratings within the search engines. This could mean you get the extra benefit of search engine optimization via your mobile marketing campaign.

Mobile marketing campaigns are effective and should be used by every business. When done right, they will increase traffic to your real estate websites, and help to sell your brand. Since mobile users are growing by the thousands every day, not taking advantage of a great SMS campaign means lost customers, and seeing your business get left behind. We have provided some great tips which can help any mobile marketing campaign to see success. Use them to boost your business today.


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quote openPeople shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. quote close

~ Brian Halligan Co-Author Of Inbound Marketing Chief Executive Officer, Hubspot

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