Real Estate Email Marketing Tips - Writing Killer Emails!
Knowing the 'how to's' of real estate email marketing is more important than ever, with the growth in Internet popularity. Most people research real estate agents and companies long before they decide on who to hire. So, if you aren't maximizing the power of the world wide web, you are missing out on a lot of income potential. We've listed some email marketing tips to help make your real estate internet marketing a success.
Real Estate Email Marketing - Is It Relative?
Good permission based email marketing should have the offer closely related or tied into the content on your real estate website. Well written content explains how site visitors/potential prospects can benefit from the real estate services you offer. Don't make a 'sales pitch' here if you want it to work. If necessary, find a knowledgeable writer who can provide you with unbiased content aka write articles for your site.
When incorporating email marketing into your business plan, you want to make sure your emails match your brand. The colors used in the email should be the same as from your logo and your website look and feel. Make sure you include your logo in your email. This makes your brand stick in the reader's mind.
Consider Mobile Phones When Marketing By Email!
If you are using email marketing, don't overload with images and fancy designs. With people constantly on the go, they might be reading through your emails using their mobile phone. Along with the small screens on mobile phones, if your email includes extensive fancy formatting, it might be hard to read. You need to keep mobile phones in mind when creating your emails.
When delivering real estate email marketing messages, make certain your emails can be read with no images enabled. Many Internet customers disable images on their computer systems for security in addition to privacy, therefore if they cannot read your email message with no images, they'll likely simply hit the delete button, then opt out of your subscriber list. By permitting these messages to be read without images, you are making things simpler for prospects.
Giving something away for free is a great way to encourage visitors to sign up for your mailing list. Real estate email marketing has high profit potential and one of your top priorities as an Internet marketer, should be to build a list. An easy way to do this is by writing a report or ebook and then offering it for free to your visitors, in exchange for them signing up for your mailing list.
Send regular and interesting messages to keep your readers' attention piqued as email marketing can become very boring if you're on the receiving end of intermittent and dull email messages. You need to make them feel as if they are part of your business and not just prospects or customers.
Remember the old adage "Keep it simple, stupid"? That adage is true for your email marketing tactics. Keep your design and layout simple. You don't want a bunch of flash to distract or annoy your readers. You should keep the information simple as well. Don't bury the important facts under a pile of junk.
One of the keys to real estate email marketing success is to track what is working and what you need to improve or change. Set up and use tracking codes for your websites, all of your advertising campaigns, as well as all of the links in your real estate email marketing messages. By tracking your site visitors at every stage in their research and buying process, you will be able to tell at a glance, which advertising campaigns and promotions are the most profitable and which should be stopped.
Blend Real Estate Marketing Techniques
When real estate email marketing, test both HTML and text versions of your email message. While you might think that the graphics possible in HTML would offer higher open rates, oftentimes it is the exact opposite. Text-based emails can be a surprisingly strong tool in your arsenal. They are less likely to be marked as spam and they typically feel more authentic to the reader.
You need to work hard to build up a list of subscribers/prospects from your website so that you can branch out from internet marketing into email marketing. This approach to internet and email marketing is the perfect blend of marketing techniques to help you experience long term success, and longevity is what you should be aiming for.
Real estate email marketing and Internet marketing are fancy ways of saying that you want to promote your websites to enhance your business efforts and bottom line. Since most folks go to the Internet to find out about a real estate company or Realtor before they consider calling them for their services, consider the real estate email marketing tips suggested here to tap into your share of customers.
FREE Email Copywriting Videos: How to Write Killer Email Promos That Get Results!
Have you ever been faced with the task of having to write an email promotion to your list, and then realized that you didn't know what to say or how to say it?
Michael Rasmussen created a new series of videos called "Email Promos Exposed" that promise to solve that problem by walking you through the actual process of creating killer email promos step-by-step.
If you're in a hurry, just go ahead visit to get instant free access to these 11 video tutorials. If real estate email marketing is an important part of your business (and in my opinion, it's the most important part of ANY online business), then you owe it to yourself to check out Michael's exciting new videos. FREE Email Copywriting Videos... Click here!
More About ...
Give whatever you are doing and whoever you are with the gift of your attention.
~ Jim Rohn
Email Marketing Tips
Real Estate Marketing RSS Feed
FREE Writing Resources!