Real Estate Niche

9 Ways To Create A Prospect-Pulling Real Estate Niche

"Without A USP You're Dead"

A quote from Joe Robson that could have also said 'without a real estate niche your dead'. Joe has carved out his niche as a copywriter and author of several well read books and websites.

What's Your USP?

You need something that sets your real estate business apart from your competitors. To compete with other realtors nowadays, especially online, you need a unique corner in the marketplace.

Often referred to as your USP or Unique Selling Proposition or Personal Value Proposition, it's the single most important asset you own. It answers your potential clients questions such as..."Why should I deal with you?" or..."What can you offer me that your competitors can't?"

Below are nine ideas you could use to create your corner on the real estate market.

Make sure your competitors are not using the same one as you.

1. Your real estate niche could be that you offer free Theater Tickets with every signed listing. This may cost a little money, but, you will gain the extra customers to make up for it.

2. Your USP (unique selling proposition) could be that you stand behind all your services. People want to know that you back-up any claims you make about your services with either guarantees or warrantees.

3. Your niche could be that your realtor service achieves results faster. This corner for marketing is very effective because people are becoming more and more impatient and want results fast.

4. Your real estate niche could be that you've been in business for a longer period of time. People think if you've been in business as a real estate agent longer you have more credibility.

5. Your real estate niche could be that your service tastes, smells, sounds, looks, or feels better. When you target the the senses you're triggering basic human attractions.

6. Your real estate niche in the marketplace could be that you've won a business or humanitarian award. When you win an award tell your customers or visitors about it. This increases their trust in your business.

7. Your niche could be that your services are easy to use and understand. People don't want to buy a product or use a service where they have to read a 200 page hard-to-understand contract.

8. You 'real estate niche' could be that your service has better safety features or guarantees. People want to feel safe when they use your services.

9. Your angle could be that you offer a lower commission. If you choose NOT to offer a lower commission you could always emphasize the VALUE of your service.

Don't sell a product, or (real estate)service .
Instead, "Sell a Solution".

The Copywriter who 'Gets the Net'. Joe Robson wrote the Copywriting Bible... MYWS with Ken Evoy.

He's got a Niche! He is also an authority on personal and business success. Offering leadership, sales, managerial effectiveness and powerful, proven ideas and strategies that people can immediately apply to get better results in every area. He certainly help find your 'real estate niche'.

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