Real Estate Postcards

Profits Lie Hidden In Your Farm!

Real estate postcards are an easy and low-cost way to build a listing farm. (For definition, a listing farm is a geographic area where you build relationships with the residents.)

We would all like to be 'Top Listers'. You have no doubt heard ... list to last. For most agents though, reality is another matter.

To be a Top Lister, you need to:

•      Generate a lot of listing appointments
•      Know your Personal Value Proposition or your USP
•      Focus on target markets
•      Have systems for handling listings
•      Constantly prospect and market for listings
•      Train continuously
•      Constantly work with new ideas and concepts
•      Ask open ended emotional questions
•      Be curious ... but have a mission.

Now we've established the basics for being an effective top producing listing agent.

How can real estate postcards compliment your real estate marketing efforts?

Post cards are very effective in helping you:

Zero in on target markets

Generate leads with post card marketing

Follow up with your real estate hotline leads

Promote special events with postcards

Improve customer relationships with postcards or real estate flyers

Drive traffic to your Web site by having your URL on all real estate postcards and all other marketing products.

Increase sales

Introduce new products or services

And much more ...

Real Estate Postcard Marketing Budget

Create a budget and plan that will allow you to have real estate marketing materials delivered - mailed to your target market. Select a geographic farm size that you will be able to service, and maintain consistent contact with each home. For example, a geographic area of 500 homes is a good starting number.

A Postcard Marketing Plan:

Here's a do-able and very effective high impact, high saturation marketing tactic that will put you in the 'top of minds position' within an eight week period.

The 8 x 8 Tactic - Send one postcard or other marketing piece per week for eight weeks to your targeted market or selected geographic farm area. This plan will launch your name in that targeted market or geographic farm area.

Be sure the postcard has a call to action such as:

   'for more information visit www.mywebsite.com '

   'to order the Free report: "30 Valuable Tips That You Should Know to Get Your Home Sold Fast and for Top Dollar"

If you have effectively 'touched' your target market eight times in a two-month period, the phone will start ringing. You can vary your mailings with:
       1. Letter of introduction. Include your business card.
       2. Personal marketing brochure or resume. Include your business card.
       3. Inspirational postcard or story
       4. Mail a real estate article
       5. Mail a real estate investment tip or article
       6. Recipe postcard
       7. Mail a household, family or financial tip
       8. Mail a fridge magnet (with emergency telephone numbers)
(These are just examples. I'm sure you have a few ideas of your own.)

After that first eight-week touch program, reduce the touches/contacts to two or three per month. Include:

  Just Listed postcards

  Listing Facts-Sheets/Brochures

  Open Houses - marketing brochure and/or postcards

  Just Sold postcards or flyers

  New Neighbor Introductions

  Phone Calls are a good touch or contact as well

Don't limit yourself by refusing to factor into your marketing plan a compelling campaign with real estate postcards and other real estate marketing products that leverage your postcard marketing efforts.

Consistency is the biggest issue with real estate postcard marketing.

Make a committed decision to be consistent in your marketing distribution efforts. Make this a priority each and every day. If you don't have the time or team to consistently distribute your real estate marketing material, hire a reputable company that will do it for you.

There are a few excellent companies who will print your postcards and mail them for you at your pre-selected times. Delegating that job to a reputable company will free you up from the guilt of having your real estate postcards "aging quietly and ineffectively" in the trunk or back seat of your car. winkicon

  Check out these tips for creating a 'personal touch' with real estate postcards and direct mail marketing!

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