Real Estate Websites - Cash Cows or Money Pits?

If your real estate websites are not yielding appointments to do business with motivated buyers and sellers, it’s time to address this issue immediately.

In today's shifting real estate market environment, it is vital that you monitor the time and money you spend. Demand a positive cash return for every marketing spend and let nothing escape your scrutiny.

The Internet isn't some magical solution to become super rich overnight nor is it fad that is going away any time soon. We have a tendency to doubt or dismiss what we don't YET understand. But a shift in thinking can totally change your real estate business.

Old school real estate marketing was an agent-centric biz model: simple and predictable with a solution for everybody. In the new world of real estate marketing, you are a content provider. The Internet terrain belongs to the consumer and they need you less. Prospects have access and use the internet to get the information they require. Position yourself as the expert delivering the vital information prospects are seeking.

On average you have 3 to 8 seconds to capture someone’s attention to keep them on your site. How much business are you missing because your real estate websites lack that vital attention-getting information visitors want?

You need to attract targeted web traffic to your site(s) and more precisely, you need to use the correct tools to attract the constant supply of visitors.

Many real estate websites can be classified as template sites provided to brokers and agents by their franchise. These sites are ready to go with 'generic stock content'. Although possibly well written, this stock content is being used on hundreds of Realtor websites and will not likely rank well with the search engines, which is why an agent would be wise to change the stock content for original local market focused content.

They do not set you apart from the crowd of similar sites.

They may have no appeal to your specific location and audience.

There is no 'call to action'. Ask yourself: Why would visitors contact you? What are you offering that would encourage prospects to leave their contact information for you?

It takes time and effort to create original content but the rewards are worth it. Besides, who knows your specific market needs better than you?

There are several companies that offer packages of real estate web site tools. Point 2 Agent, Moneymaker™ and Red Hot Web Page are excellent site providers.

My all time favorite suite of tools for building websites is Site Build It. I have been creating sites using SiteBuildIt! for over 6 years and highly recommend this service. Their suite of tools includes BrainStormIt a very extensive keyword research tool that identifies profitable keywords and phrases for your real estate niche and location.

If you already have real estate websites, check out each site's Internet ranking to see how it compares.

Blogs can also be lead generating real estate websites. Some agents have set up targeted Wordpress blogs that include and generate multiple streams of passive income.

Passive income is not a new concept in online marketing, however, for many real estate agents it's likely to create a shift in thinking.

The following resources will give you more details on the power of SiteBuildIt! the All-In-One-Solution

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