Do You Have Realestate Netwriting Skills?
There is power in your words! Make no mistake, realestate netwriting is a skill you either have or need to develop if you hope to achieve positive results with your real estate websites.
When you change the process of your realestate netwriting, you will change the results you achieve.
By improving the quality of your web site content you can attract more real estate prospects... Buyer and Seller prospects from the internet. Write better.
Unfortunately, at least 98% of small business sites, real estate websites included, start "at the end"... the sale. Great real estate web site content is actually far, more than writing great sales copy.
Getting Site Traffic
Before you write to sell, or find a real estate prospect... You need site traffic. PREsold site traffic. Sales copy does not do that. (To get the point about site traffic, check this out.)Effective realestate netwriting is really a two-step process ... PREsell, then SELL. And that requires two different kinds of writing...
1.) Write to PREsell.
2.) Then, and only then, write to SELL.
MYCPS - "Make Your Content PREsell!" is the only book about Netwriting that covers both PREselling and selling (every other book on Netwriting focuses only on writing to sell - this itself is a reflection of that "starting-at-the-end" philosophy).
Effective realestate netwriting (i.e., the kind that generates real estate leads/income) is something that any agent can do. There is nothing magical or complicated about it. And you don't need an English degree or be a literary genius to do it.
You just need to follow the right process and the correct steps. That requires you to make the critical offline-to-online business mindshift from "Location, Location, Location" to...
"Information, Information, Information!"
Surfers on the Internet are not looking for you or your real estate services. People search for information, for answers and for solutions.
So give them what they want!
Well before you make your first sale, provide the information (i.e., high value web site content) that people are searching for, and in a way that the Search Engines like.
Create content that OVERdelivers what your visitors want!
Most small businesses (Realtors included) fail on the Internet because they prepare to sell, before they have provided their visitors with what they were searching for... information.
Real Estate Marketing Online
Small business owners, (yes, that includes us, the Real Estate Agents) build or buy a web site to sell and somehow figure that traffic will just show up and be willing to buy or hire immediately.
I've finally found my 'Realestate Netwriting' voice! I have read many books on writing for the web, and none...absolutely none can compare to MYCPS - "Make Your Content PREsell!". ~ Helen March, Realtor
This book is absolutely perfect for someone starting out online. Read this, and you'll avoid all the mistakes so many of the rest of us have struggled through over the years.
But this book is also for everyone else who writes or edits content online. It doesn't matter how sophisticated you are, or how huge and successful your site may be... the way in which Ken presents and expresses the information does a wonderful job of reminding us what really matters, and what doesn't. ~ Nick Usborne excessvoice.com
Wrong thinking... wrong process... no results! It's like pushing a string.
You have to pull instead... pull targeted visitors into your site, PREsell them... then, and only then, sell your services.
Let's boil it down to four simple steps...
1) Create the information that your prospective customers (real estate prospects) want.
2) Attract targeted traffic -- win the Search Engine wars!
3) PREsell your visitors -- build confidence (people buy from those they trust).
4) Convert traffic to dollars -- sell (whatever that may be... realtor services, hard goods, e-goods, even clicks on Google Ads).
As you can see, the first three steps involve a completely different kind of realestate netwriting.
Write For Two Audiences
Write to deliver what humans want... information and also write for the search engine spiders. That's what effective PREselling is all about!
All the attention about writing-for-the-Net focuses on only one of the four key steps, the last one. Yes, that last one is an important one (it can literally triple sales... or destroy all your good efforts if you write terrible sales copy).
But sales copy only gets a chance to shine after your PREselling content gets the first three steps "right/write."
PREsell with quality information-packed content, then sell with benefit-focused sales copy, smoothly converting your visitors into customers. This "1 - 2" power strategy is the core to building traffic and earning income from the Internet.
Right thinking... right process... profitable results!
MYCPS - "Make Your Content PREsell!" is the only book that shows you how to get the whole process correct.
Do you want good real estate web site leads?
Focus the power in your words! Check out MYCPS.
Make your Realestate Netwriting a high priority!
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All mankind's inner feelings eventually manifest themselves as an outer reality.
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If youíre half way through the year or coming down to the wire, donít let that hold you back. Commit today to do things a little differently from this day forward.
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The Success Trio: If you could master lead generation, convert and commit those leads to an appointment, deliver a dynamic listing presentation, and then use these secrets to convert and commit the buyer every time... You'll have all the pieces you need to solve the great success puzzle in the Real Estate Sales Process.