Want to Improve Your Realestate Netwriting Skills?
Change the Process of Your Realestate Netwriting and You Will Change the Results!
By improving your realestate netwriting skills you can attract more Real Estate Prospects... Buyer and Seller Prospects from the net. Write better.
The power is in your words!
Unfortunately, at least 98% of small business sites start "at the end"... the sale. Great real estate writing is actually far, more than writing great sales copy.
Before you write to sell, or find a real estate prospect... You need traffic. PREsold traffic.
And sales copy does not do that.
That is why effective Realestate netwriting is really a two-step process ... PREsell, then SELL. And that requires two different kinds of writing...
1.) Write to PREsell.
2.) Then, and only then, write to SELL.
Now for the good news... you can do this. How?
MYCPS
- "Make Your Content PREsell!" is the only book about Netwriting that covers both PREselling and selling (every other book on Netwriting focuses only on writing to sell -- this itself is a reflection of that "starting-at-the-end" philosophy).
Effective Realestate netwriting (i.e., the kind that generates real estate leads/income) is indeed something that anyone can accomplish. There is nothing magical or complicated about it. And you don't need an English degree or be a literary genius to do it.
You just need to follow the right process, the correct steps. And that requires you to make the critical offline-to-online business mindshift from "Location, Location, Location" to...
"Information, Information, Information!"
Surfers on the Net are not looking for you or your real estate services. People search for information, for solutions.
So give them what they want!
Well before you make your first sale, provide the information (i.e., high value content) that people are searching for, in a way that the Search Engines like.
Create content that OVERdelivers what your visitors seek!
Most small businesses (realtors included) fail on the Net because they prepare to sell, before they have provided what their visitors are searching for... information.
These small business owners (yes, that includes us, the Real Estate Agents) build a Web site to sell and somehow figure that traffic will just show up and be willing to buy or hire immediately.
Wrong thinking... wrong process... no results! It's like pushing a string.
You have to pull instead... pull targeted visitors into your site, PREsell them... then, and only then, sell your services.
Let's boil it down to four simple steps...
1) Create the information that your prospective customers (real estate prospects) want.
2) Attract targeted traffic -- win the Search Engine wars!
3) PREsell your visitors -- build confidence (people buy from those they trust).
4) Convert traffic to dollars -- sell (whatever that may be... hard goods, e-goods, realtor services, even clicks on Google ads).
As you can see, the first three steps involve a completely different kind of realestate netwriting.
Write to deliver what humans want... information.
And write for two audiences, the Search Engine spiders and the humans. That's what effective PREselling is all about!
To date, all the attention about writing-for-the-Net focuses on only one of the four key steps, the last one. Yes, that last one is an important one (it can literally triple sales... or destroy all your good efforts if you write terrible sales copy).
But sales copy only gets a chance to shine after your PREselling content gets the first three steps "right/write."
PREsell with information-packed content, then sell with benefit-focused sales copy, smoothly converting your visitors into customers. This "1 - 2" power strategy is the core to building traffic and earning income on the Net.
Right thinking... right process... profitable results!
MYCPS
- "Make Your Content PREsell!" is the first and only book that shows you how to get the whole process correct.
You can do the same.
Do you want good Real Estate Web Site Leads?
Focus the Power in Your Words!
Check out
MYCPS.
A Few Comments:
Having read and re-read this book, I believe I've finally found my 'Realestate Netwriting' voice! I have bought and read many books on writing for the web, and none...absolutely none can compare to MYCPS - "Make Your Content PREsell!". ~ Helen March
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This book is absolutely perfect for someone
starting out online. Read this, and you'll
avoid all the mistakes so many of the rest of us have struggled through over the years.
But this book is also for everyone else who
writes or edits content online. It doesn't
matter how sophisticated you are, or how huge and successful your site may be... the way in which Ken presents and expresses the
information does a wonderful job of reminding us what really matters, and what doesn't. ~
Nick Usborne
excessvoice.com
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Make your
Realestate Netwriting
a high priority!
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Realtor Tips |
What is
the most misunderstood Internet marketing skill?
It's PREselling.
It can make or break your Real Estate Internet business.
Discover how to make PREselling
one of your real estate marketing tools ...here.
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Value Exchange Find
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