Gimme some of those Real Estate Website Keywords!

What are "real estate website keywords"?

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Sometimes when we are passionate about a particular subject or "theme" we forget that we develop a certain set of words we use to talk among our peers...other Realtors. For example, we all know what FSBO's are, but it's not a term normally used or known by the public.

We use these words constantly. It's our "Real Estate Lingo" to discuss certain topics associated with our business - Real Estate.

The problem is sometimes we are just too close to our subject and use these terms inside our own small circle.

These terms or our "Real Estate Lingo" may not be the search terms your target audience are entering into search engines to find the content or information about real estate. "For instance, having been in the real estate industry for so many years, when I first started creating web content, I always used the phrase or term "toronto real estate." (That's where I work as a Realtor).

The term "toronto real estate" was searched for 9,602 times during June 2004 according to Overture. The term more people searched on was different. The term they used was "real estate" and it was searched on 2,181,868 times in that same time period.

What if in just 50% of the places where I used the term - toronto real estate - the term - real estate - was used? Would the site or pages have been found more? Maybe… but can you see the difference?

Having a list of keywords is an absolute MUST to succeed in producing and building focused content. People are searching the web everyday for specific content about real estate why not be the traffic cop and direct them to you?

So.. what are real estate website keywords or phrases?

These are the EXACT WORDS or EXACT PHRASES that people are typing into the search engines on a daily basis to search the web. If you want your content to be found, it helps to use the words or word combinations that people are searching on in the pages of your real estate web site.

What tools are available to put these keyword lists together? There are hundreds, if not thousands, of products and online scripts to do the job. Some can be very expensive!

Here is a good place to start and works for me:

Google lets you play in their Sandbox for free! Try it... Find Real Estate Website Keywords Use the Keyword Sandbox by entering a keyword or phrase. Try 'real estate' and see the list of variables or alternate terms that have been searched for that are related.

Now narrow your search to your specific area. For example, 'Boston real estate'. They will give you a list of more specific keywords as well as another expanded list that you could consider.

Overture has something similar. You might want to try it out too...Find more Real Estate Website Keywords here and Advertise now.

I recently discovered Web CEO, an excellent tool for real estate web site keywords research. What I love about this program is that it gives me a lot of the tools I need to run and promote my site. I recommend you download the Free Edition from their site and give it a whirl.

Another great site I discovered and use often to fine real estate website keywords is NicheBOT.com
NicheBOT offers free keyword research services, innovative web site software, search engine ranking tools, and more.

If you find these search tools limited, you want to use a service that most experienced website owners have used at one time or another, try Wordtracker. They have a variety of service pricing options, depending on your plans and budget.

Ok! Find yourself some good 'real estate website keywords'.

Remember...The Power Is In Your Words!

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