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Realtor Tip 2:

The Four Legged Stool: A Fresh Way to Look at the Fundamentals of Selling

To make sure every sales presentation (including convincing your wife to let you spend $7,500 on that 3 week elk hunt in Canada your buddies want you to go on or ladies, the 2 carat tennis bracelet you just have to have today), keep in mind these 4 legs. Without them, your argument will topple.

1. Lay on the benefits. Answer "What's in it for me?" "This home will allow you and your family to expand...your children couldn't get a better education than at W H... I can see you're imagining what it would be like to play ball with your boy in the back...L, you're thinking how romantic it would be for you and P to sit in front of the fireplace, aren't you?"

2. Create a big idea.

First, it must reinforce his beliefs and feelings. Second, it must be simple. Third, repeat it relentlessly.

To a young urbanite (aka millennial buyer) who would prefer to live near downtown, close to other young urbanites, coffees houses, shops, museums and pubs, key in on his desire to live downtown versus the suburbs. The big idea being he will be surrounded by people and things that he loves.

3. Establish credibility.

Demonstrate credibility through experience, years in business, reputation, awards and testimonials. And weave these through your presentation.

4. Prove your claims.

Use testimonials, graphs, statistics, expert endorsements, name recognition, specificity, technical data, study results and press releases.

Gary Elwood

Gary Elwood
Proquest Technologies®
How to Grow Any Agent's Business.
No "hype" or BS just hard-core real estate marketing tools that will send your bottom line through the roof.

Realtor Tip 1: This Doesn't Work In My Market ...or With My Clients!

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Convert,Commit Buyer Image

Convert and Commit the Buyer... Every Time! The vast majority of agents in North American do more transactions on the buyer side than the seller side. You need to now make sure that you are converting on every possibility you have in the marketplace. Every viable lead that is created must be converted to íncome producing closed transactions. This program is conservatively worth an extra $100,000 in gross commission income for you! Don’t miss your chance at mastering control and commitment of your buyer’s prospects.
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Survivor Sales Skills: We are all dependant on our sales skills to find success. The basic fundamentals of sales and what real estate marketing tools, characteristics, and behaviors accompany a great salesperson . You will learn to sell homes quickly and effectively.
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Sales Skills Power Package: "How to Increase Your Income by $100K" Streaming Audio, "7 Smart Ways to Explode Your Production" Streaming Audio, "Success as a Real Estate Agent for Dummies®" book, "Lead Mastery" Series, "Convert & Commit the Buyer... Every Time!" Series, "How to Create and Deliver a Dynamic Listing Presentation" Series, "Survivor Sales Skills" Series, and the "Objection Handling" Series. A suite of real estate marketing tools you need to check out.
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The Success Trio: If you could master lead generation, convert and commit those leads to an appointment, deliver a dynamic listing presentation, and then use these secrets to convert and commit the buyer every time... You'll have all the pieces you need to solve the great success puzzle in the Real Estate Sales Process.

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Notable Quotes

quote openPersistence is an essential factor in the procedure of transmuting desire into its monetary equivalent.quote close

~ Napoleon Hill

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